Tell us a little about yourself ~
I am a commercial lettering artist and designer based in Austin, TX. I craft hand-lettered logotypes for small businesses and major global companies alike, and create custom lettering for advertising, packaging, and more. Clients: Facebook, Google, Country Music Awards, and more.
What do you like about your medium ~
My medium is primarily just pencil and paper, and then often redrawing final artwork digitally. What I love about pencil and paper is the accessibility. When I was first starting out and teaching myself lettering, I didn’t have any particular skills in painting, calligraphy, or any other specific artistic practice. But I did know how to draw, more or less, and quickly found out that with the right knowledge, that was all I really needed to be successful.
What is the most challenging part about your medium ~
I suppose the most challenging thing about pencil and paper, at least compared to others is the time commitment. There may be faster ways to create many of these styles with other tools and mediums, rather than building up each of the letterforms by carefully sketching them.
What is your process like ~
I typically start with some rough sketches on paper (or often the iPad these days), and get a general feel for the direction I want to go in. I then just refine that to the point where I’m almost completely satisfied with the design, and then typically bring it into Illustrator for redrawing in vector.
Sources of Inspiration ~
Music. My earliest ambitions for being an artist one day were not as a visual artist, but as a rap artist. Life has since taken me in many different directions, but music is still such a huge part of my life and inspires me to no end.