Recently I came across a few old Boy Scout badges from my youth when visiting my parents in Florida. Memories flooded my head of that feeling of accomplishing something with my hands, building something, learning and at the end being rewarded with a symbol of the hard work. Not only was the symbol tangible, it signified communication and acknowledgement. The patch was graphic design at its purest sense, colorful and communicative, yet simple. What I refer to as - depth within restriction.
We wanted to create a Little Lodge patch, that was somewhere in between the nostalgic Boy Scout patch and a State Park Ranger patch. The idea for the giveaway experiment had begun. We collected and bought various clothing items for a month. Sent out an invite to come down to The Little Lodge for free giveaways on a Saturday. We allowed anyone who showed up that day to select a clothing item of their choice, pick the location of the patch to be placed, and our friend Denise Olivera labored to bring it to life.